Calm
Breathe with us 

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Credits:
Granny Amsterdam
Granny Berlin


Calm’s first brand awareness campaign in the German market needed to help pragmatic Berliners understand the value of meditation. So we offered them Calm through breathing exercises (digital & print) in the moments when they need it most…during the hectic, slippery winter commute. It was a contextual campaign that nodded to the experiences everyone recognises.. just missing your metro, the cold, the crowds, feeling stressed — and offered Calm as their antidote.