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<channel>
	<title>Claire IJsbrandij &#124; Creative Copywriter</title>
	<link>https://claireijsbrandij.com</link>
	<description>Claire IJsbrandij &#124; Creative Copywriter</description>
	<pubDate>Fri, 22 Aug 2025 08:09:48 +0000</pubDate>
	<generator>https://claireijsbrandij.com</generator>
	<language>en</language>
	
		
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		<title>Home page </title>
				
		<link>https://claireijsbrandij.com/Home-page</link>

		<pubDate>Mon, 09 Oct 2023 18:22:11 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Home-page</guid>

		<description>
	
	&#60;img width="511" height="707" width_o="511" height_o="707" data-src="https://freight.cargo.site/t/original/i/9b827c87cfe59321c1a26fef7d5dfb7d48019729c69d2ef72861e729d6759e82/cat-for-claire.gif" data-mid="193171699" border="0" data-scale="43" src="https://freight.cargo.site/w/511/i/9b827c87cfe59321c1a26fef7d5dfb7d48019729c69d2ef72861e729d6759e82/cat-for-claire.gif" /&#62;
	
Hello,
&#38;nbsp;
I am a Creative Director &#38;amp; native-English Copywriter and this is my portfolio.

Feel free to have a sniff around,&#38;nbsp;read more about who I am or email me.


	

	
&#60;img width="511" height="707" width_o="511" height_o="707" data-src="https://freight.cargo.site/t/original/i/9b827c87cfe59321c1a26fef7d5dfb7d48019729c69d2ef72861e729d6759e82/cat-for-claire.gif" data-mid="193171699" border="0"  src="https://freight.cargo.site/w/511/i/9b827c87cfe59321c1a26fef7d5dfb7d48019729c69d2ef72861e729d6759e82/cat-for-claire.gif" /&#62;


	WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK WORK&#38;nbsp; 
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		<title>Adobe x Keith Haring</title>
				
		<link>https://claireijsbrandij.com/Adobe-x-Keith-Haring</link>

		<pubDate>Mon, 09 Oct 2023 18:22:19 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Adobe-x-Keith-Haring</guid>

		<description>
	Adobe&#38;nbsp;x Keith Haring 
Creativity For All
	 
	Credits:DentsuAchtung!, Bakehouse Moscow, Antfood Inc.
Awards:
Bronze at Eurobest, 
Shortlist Cannes 
&#38;amp; The One Showow.


	Keith Haring believed that art is for everybody. A smart choice then for a partnership with Adobe, a brand on a mission to democratise creativity. We digitised the tools of this iconic artist and made them available for all, for free. A hand-crafted campaign, illustrated frame by frame using Keith’s digital brushes.

	



BEHIND THE SCENES &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES&#38;nbsp; &#38;nbsp;BEHIND THE SCENES &#38;nbsp;

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		<title>Byoma</title>
				
		<link>https://claireijsbrandij.com/Byoma</link>

		<pubDate>Fri, 22 Aug 2025 08:03:59 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Byoma</guid>

		<description>
	ByomaYour Skin Barrier 
Needs You
	
	Credits:&#38;nbsp;Small World (part of Mother) 


	A rallying cry on behalf of the skin barrier to help Gen-Z refocus their attention away from beauty fads and onto skin health. Through a (D)OOH and social campaign, we conveyed our message in way people couldn’t ignore, by getting in their face (literally!). The result? A public service announcement that turned heads whilst retaining a bold and playful tone fitting to both brand and audience. This campaign went live in July 2025 in London, NY, LA &#38;amp; Miami.&#38;nbsp;



	









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&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/86c8854d27804464fdc3fb00951dff3a8a5e369165038ef80aa6b75209179ddb/6-aaliyah-16---9.gif" data-mid="248898454" border="0"  src="https://freight.cargo.site/w/480/i/86c8854d27804464fdc3fb00951dff3a8a5e369165038ef80aa6b75209179ddb/6-aaliyah-16---9.gif" /&#62;
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	<item>
		<title>H&#38;M</title>
				
		<link>https://claireijsbrandij.com/H-M</link>

		<pubDate>Mon, 09 Oct 2023 18:22:18 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/H-M</guid>

		<description>
	H&#38;amp;M 
Voor Amsterdam
	Credits:
Boomerang, 
Atlanta Amsterdam, 
Soundsright 



	We launched a new era for our fave fashion giant with a city take-over. A campaign with a local feel — which for a global brand, felt pretty fresh. We put Amsterdammers front and centre, alongside their handwritten suggestions for how to improve H&#38;amp;M stores. Using a fun and playful tone of voice, we repositioned H&#38;amp;M as a more personalised place to shop.

 
	






















&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a5623ec85899cbe5418a0a58533a08ce0a5364adc74c4f9da5d29f516148c5e4/GIF-files-HM.gif" data-mid="193171924" border="0"  src="https://freight.cargo.site/w/1000/i/a5623ec85899cbe5418a0a58533a08ce0a5364adc74c4f9da5d29f516148c5e4/GIF-files-HM.gif" /&#62;
&#60;img width="1620" height="1080" width_o="1620" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b8011c17afc24225fae4af9cc3d8f23771757e6e73306dd146f52ade63c4536/image007.jpg" data-mid="193171921" border="0"  src="https://freight.cargo.site/w/1000/i/6b8011c17afc24225fae4af9cc3d8f23771757e6e73306dd146f52ade63c4536/image007.jpg" /&#62;
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&#60;img width="1493" height="995" width_o="1493" height_o="995" data-src="https://freight.cargo.site/t/original/i/d5075f4086e851ea5ea96ea0dfa9e98b0caaed4664c773f08618901797bec80a/image008.jpg" data-mid="193171922" border="0"  src="https://freight.cargo.site/w/1000/i/d5075f4086e851ea5ea96ea0dfa9e98b0caaed4664c773f08618901797bec80a/image008.jpg" /&#62;
</description>
		
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	<item>
		<title>Bumble</title>
				
		<link>https://claireijsbrandij.com/Bumble</link>

		<pubDate>Mon, 09 Oct 2023 18:22:19 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Bumble</guid>

		<description>
	Bumble 
Look At People Like You Look At Art
	
	Credits:
Granny AmsterdamGranny Berlin 
Many cool influencers who attended





	Bumble asked us to help address dating fatigue and promote their new compliments feature. So we set up an activation during Gallery Weekend Berlin, encouraging people to look at each other with the same curiousity as a piece of art. The project was inspired by Marina Abramovich’s iconic work “The artist is present”, and hosted at the Nella Beljan Gallery. Visitors were invited to issue someone a compliment after looking at each other in silence for two minutes. The success of the event (tears included) proved there’s much to be discovered when you look at someone a little longer...


 
	
&#60;img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b6a24a3e351f875b49d6f917321b233428b8471d2ed0329c911c8248b705650c/BUMBLE_SOCIALRES_30.jpg" data-mid="193397290" border="0"  src="https://freight.cargo.site/w/1000/i/b6a24a3e351f875b49d6f917321b233428b8471d2ed0329c911c8248b705650c/BUMBLE_SOCIALRES_30.jpg" /&#62;
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&#60;img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/690adfceb486a84c046bf284d6e96a85579fc84527dc728b3335758bc6d3862f/BUMBLE_SOCIALRES_32.jpg" data-mid="193407503" border="0"  src="https://freight.cargo.site/w/1000/i/690adfceb486a84c046bf284d6e96a85579fc84527dc728b3335758bc6d3862f/BUMBLE_SOCIALRES_32.jpg" /&#62;


</description>
		
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	<item>
		<title>Calm</title>
				
		<link>https://claireijsbrandij.com/Calm</link>

		<pubDate>Mon, 09 Oct 2023 18:22:19 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Calm</guid>

		<description>
	Calm 
Breathe with us&#38;nbsp;

	. 
	Credits:Granny AmsterdamGranny Berlin



	Calm’s first brand awareness campaign in the German market needed to help pragmatic Berliners understand the value of meditation. So we offered them Calm through breathing exercises&#38;nbsp;(digital &#38;amp; print) in the moments when they need it most…during the hectic, slippery winter commute. It was a contextual campaign that nodded to the experiences everyone recognises.. just missing your metro, the cold, the crowds, feeling stressed — and offered Calm as their antidote.

 
	

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		<title>CUPRA</title>
				
		<link>https://claireijsbrandij.com/CUPRA</link>

		<pubDate>Mon, 09 Oct 2023 18:22:17 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/CUPRA</guid>

		<description>
	Meet
CUPRA

	Credits: 
DentsuAchtung!, 
Off The Richter, 
Antfood Inc. 



	A true passion for driving isn't something you learn or acquire, it's something that lurks in your soul, waiting to be stirred. This was our premise for launching a new breed of electric car in the Netherlands. We focused on the driving experience in this social series, a surefire way to get hearts racing...
Drivers, start your engine. CUPRA is here.


    
EPS 1&#38;nbsp; CUPRA START YOUR ENGINE&#38;nbsp;EPS 1&#38;nbsp; CUPRA START YOUR ENGINE&#38;nbsp;EPS 1&#38;nbsp; CUPRA START YOUR ENGINE&#38;nbsp;EPS 1&#38;nbsp; CUPRA START YOUR ENGINE&#38;nbsp;EPS 1&#38;nbsp; CUPRA START YOUR ENGINE&#38;nbsp;



EPS 2&#38;nbsp; CUPRA &#38;nbsp;SHIFT TO JOY&#38;nbsp;EPS 2&#38;nbsp; CUPRA &#38;nbsp;SHIFT TO JOY&#38;nbsp;EPS 2&#38;nbsp; CUPRA &#38;nbsp;SHIFT TO JOY&#38;nbsp;EPS 2&#38;nbsp; CUPRA &#38;nbsp;SHIFT TO JOY&#38;nbsp;EPS 2&#38;nbsp; CUPRA &#38;nbsp;SHIFT TO JOY&#38;nbsp;EPS 2&#38;nbsp; CUPRA &#38;nbsp;SHIFT TO JOY




EPS 3 CUPRA CHANGE YOUR HEART&#38;nbsp;EPS 3 CUPRA CHANGE YOUR HEART&#38;nbsp;EPS 3 CUPRA CHANGE YOUR HEART&#38;nbsp;EPS 3 CUPRA CHANGE YOUR HEART&#38;nbsp;EPS 3 CUPRA CHANGE YOUR HEART&#38;nbsp;EPS 3 CUPRA CHANGE YOUR HEART




EPS 4 CUPRA DREAM MODE&#38;nbsp;EPS 4 CUPRA DREAM MODE&#38;nbsp;EPS 4 CUPRA DREAM MODE&#38;nbsp;EPS 4 CUPRA DREAM MODE&#38;nbsp;EPS 4 CUPRA DREAM MODE&#38;nbsp;EPS 4 CUPRA DREAM MODE

</description>
		
	</item>
		
		
	<item>
		<title>Malaria No More</title>
				
		<link>https://claireijsbrandij.com/Malaria-No-More</link>

		<pubDate>Mon, 09 Oct 2023 18:22:20 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Malaria-No-More</guid>

		<description>
	Malaria 
No More 
Draw The Line

	Credits:
DentsuAchtung!&#38;nbsp;
Black Dog Films UK&#38;nbsp;
Trim Editing&#38;nbsp;
Sizzer Amsterdam&#38;nbsp;
Wave Studios




	Malaria kills 1 child every 2 minutes, yet is an accepted reality across Africa. We sought to change that by galvanising youth to lobby for more focus and funding to eradicate this deadly disease. We worked with Nigerian artist LÁOLÚ to kick-start the campaign with a line...carried forward by a host of pan-African celebrities, who took this cause all the way to global leaders at the UN assembly. &#38;nbsp;
	




</description>
		
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	<item>
		<title>Amazon Prime Video </title>
				
		<link>https://claireijsbrandij.com/Amazon-Prime-Video</link>

		<pubDate>Mon, 09 Oct 2023 18:22:20 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Amazon-Prime-Video</guid>

		<description>
	Prime Video&#38;nbsp; 
Modern Love
	 
	
	Credits:Granny Amsterdam 
Since ‘88 





	  To promote Prime Video’s new series Modern Love Amsterdam, we teamed up with wildly popular singer-songwriter MEAU. We wrote and shot a music video for the title song Avond to romance our audience ahead of the release. With her help, we were able to generate buzz online, alongside a widespread OOH campaign. Watch her bring to life a fresh take on Boudewijn de Groot’s timeless ode to love.&#38;nbsp;

	

</description>
		
	</item>
		
		
	<item>
		<title>Swiss Sense</title>
				
		<link>https://claireijsbrandij.com/Swiss-Sense</link>

		<pubDate>Fri, 22 Aug 2025 08:09:48 +0000</pubDate>

		<dc:creator>Claire IJsbrandij &#124; Creative Copywriter</dc:creator>

		<guid isPermaLink="true">https://claireijsbrandij.com/Swiss-Sense</guid>

		<description>
	Swiss Sense&#38;nbsp;For Every Body.
	 
	Credits:Off The Richter 
Photographer: Sophie Mylou



	
Whether you’re a dreamer, a morning lark or a night owl, Swiss Sense has a bed that’s tailored to you. To showcase this breadth of offering, we developed a campaign that felt personal, no matter who you are. Because literally every body deserves a good night’s sleep.&#38;nbsp;
	






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